FMCG Operations & E-Commerce | Global Sourcing & Supply Chain
Sunit Vaswani
Born and raised in Hong Kong. 15+ years sourcing from China and selling into the US. Most recently Head of Commerce for a consumer electronics brand. Based in Chiang Mai since 2017.
Sites I own & operate
Career at a glance
About me
I was born and raised in Hong Kong, and that's where most of my career happened. 15+ years running sourcing offices, managing suppliers across mainland China, and shipping product into the US for clients and my own brand.
I started in HK sourcing offices, then ran the Hong Kong office for a US-based import company. In 2012 I launched my own US Amazon brand (UnoCasa). Sourced factories in China, owned the full P&L, and sold the brand and assets in 2018.
Since 2017 I've been remote-based in Chiang Mai. From here I ran my UnoCasa operation, worked with Darton Group twice (launching their in-house brands, then later as Head of Commerce on a new brand), and coached 100+ Amazon sellers through an Australian education agency. Weekly Q&A calls, hands-on training, and end-to-end Amazon support.
Day-to-day I'm hands-on with factory audits, freight forwarding, customs clearance, PPC, and P&L management. If your team is hiring for global operations, sourcing, or e-commerce leadership, get in touch.
Work experience
Head of Commerce
Home Design Solutions Limited (c/o Darton Group)
Aug 2024 – Jan 2026 · Remote (Thailand & Hong Kong)
Brand: Yatashi (consumer electronics: binoculars, night-vision goggles)
Owned end-to-end e-commerce for the Yatashi brand. Sourcing, fulfillment, advertising, and sales across Amazon and other marketplaces. Ran PPC, listings, A+ content, backend keywords, and pricing. Attended trade shows in China and the US to source product and meet suppliers. Built monthly P&Ls and used them to drive pricing, stock, and ad-spend decisions. Stood up Amazon Brand Registry, trademarks, Shopify, and liability insurance.
Operations Consultant & Sourcing Advisor
Self-Employed
Apr 2020 – Jul 2024 · Chiang Mai, Thailand
Coached 100+ students through an Australian education agency over 6 to 12 month programs covering sourcing, supplier evaluation, factory negotiations, freight forwarding, and selling on Amazon. Worked directly with clients on personal-care gloves (China sourcing) and toys (Latvia, Amazon launch). Helped clients with factory audits, 3PL setup, FBA inbound logistics, and customs clearance for US, UK, and Australia. Ran my own niche affiliate sites, Merch by Amazon, Etsy store, and sports card sales on eBay alongside.
Online Director
Darton Group
Jan 2019 – Jan 2020 · Remote (Thailand & Hong Kong)
Brands: Yardglo, Ambiore, HelloCucina, RegentSquareTravel
Launched 4 in-house brands on Amazon US and Wayfair across home, garden, kitchen, and travel categories. Coordinated with product managers handling factory comms while I owned marketplace strategy, listings, PPC, and pricing across all accounts. Stood up Brand Registry, trademarks, Shopify sites, and liability insurance for each brand. Managed 3PL warehouse partnerships, freight forwarders, customs clearance, and FBA inbound. Coordinated cross-functional teams of 15+ across design, production, compliance, and fulfillment.
Founder & Owner
UnoCasa
Brand founded 2012 · UnoCasa LLC (New York) 2014 · Amazon launch Sept 2015 · sold Aug 2018
Hero product: Ramekins · Acquired by SBL Digital
Built an Amazon brand from scratch. Founded the brand in 2012, incorporated UnoCasa LLC in New York in 2014, and launched on Amazon in September 2015. Sourced factories in China, managed production, QC, packaging, and shipped to US warehouses and Amazon FBA. Owned the full P&L. Handled all international logistics: freight forwarding, ocean shipping, US customs clearance, last-mile. Exhibited at trade shows in Chicago, Las Vegas, and Toronto. Sold the brand and assets to SBL Digital in August 2018.
Import Director
Winner Max HK Limited (HK arm of Max Sales Group Inc, CA, USA)
Dec 2008 – Dec 2011 · Hong Kong
In-house brand: Fine Life Products
Ran the Hong Kong office for Winner Max, the HK sourcing arm of Max Sales Group (US importer). Handled daily operations, product sourcing, order placement, and supplier management for the in-house Fine Life Products brand. Worked with factories and designers on private-label products for US retail. Expanded sourcing to new markets: Australia, Japan, and South Africa.
Marketing Executive
Sanwin Industries
Sep 2005 – May 2008 · Hong Kong
Anchor client: StyleAsia ($10M+/yr account, multiple brands)
Started as Sourcing Assistant, sourcing from China for US, Europe, and South America. Joined the team handling StyleAsia, our anchor client doing $10M+ a year across multiple brands in gifts, electronics, and household goods. Became second in command on the account, then led the team for the final 6 months before leaving to join Winner Max (Max Sales Group). Attended trade shows, managed buyer relationships, and coordinated sample shipments.
Core competencies
What I do hands-on, from factory floor to marketplace P&L.
Factory Operations & Audits
Supplier evaluation, factory audits, and production troubleshooting across China and Southeast Asia.
International Sourcing
Sourcing from China, Vietnam, and SE Asia for US, UK, AU, and CA markets, including private-label and tooled-up products.
Quality Control & Assurance
Third-party inspections, in-line QC, and pre-shipment audits to keep defect rates and returns low.
Supplier Negotiation
Cost reduction through MOQ, payment terms, and price negotiation. Multi-year supplier relationships across consumer goods.
Global Freight & Logistics
FBA inbound, ocean and air freight, 3PL setup, customs brokerage, and trade compliance for US, UK, AU, and CA.
P&L Ownership
Monthly P&L reporting and decision-making on pricing, stock, ad spend, and margin, from cost-of-goods to net contribution.
Amazon & Marketplace Ops
PPC, A+ content, backend keywords, Brand Registry, trademarks, A-to-Z claims, and review strategy across Amazon, Wayfair, and Shopify.
Product Development
Tooling, prototyping, packaging, and production runs, coordinated with manufacturers and designers end-to-end.
Cross-Cultural Team Leadership
Coordinated 15+ person cross-functional teams across design, production, compliance, and fulfillment in HK, China, and Thailand.
UnoCasa
Brand founded 2012 · UnoCasa LLC (New York) 2014 · Amazon launch September 2015 · brand sold August 2018. Hero product: ramekins. Acquired by SBL Digital.
Sourced factories in China, managed production, QC, and packaging. Owned the full P&L. Handled freight forwarding, ocean shipping, US customs clearance, and last-mile delivery. Exhibited at trade shows in Chicago, Las Vegas, and Toronto.
Other career highlights
More of the operations and commerce work behind the experience.
Launched 4 in-house brands
Darton Group · 2019–2020
Brands
Yardglo (outdoor lighting), Ambiore (home), HelloCucina (kitchen), and RegentSquareTravel (travel goods).
What I did
Owned marketplace strategy, listings, PPC, and pricing across all four brands. Coordinated with product managers handling factory comms. Stood up Brand Registry, trademarks, Shopify sites, and liability insurance for each brand. Managed 3PL warehouses, freight forwarders, customs, and FBA inbound. Led cross-functional teams of 15+ across design, production, compliance, and fulfillment.
Head of Commerce, Yatashi
Home Design Solutions Ltd (c/o Darton Group) · 2024–2026
Brand
Yatashi: consumer electronics. Hero products were binoculars and night-vision goggles, sold in the US.
What I did
Owned the full e-commerce P&L. Sourcing, fulfillment, advertising, and sales across Amazon and other marketplaces. Ran PPC, listings, A+ content, backend keywords, and pricing. Attended trade shows in China and the US to source product and meet suppliers. Built monthly P&Ls and used them to make decisions on pricing, stock, and ad spend. Set up Brand Registry, trademarks, Shopify, and liability insurance.
Coached 100+ Amazon sellers
Independent · 2020–2024
Reach
Coached 100+ students through an Australian education agency over 6 to 12 month programs.
What I taught
Hosted weekly Q&A sessions and full Amazon-expert support for the agency's students. Sourcing, supplier evaluation, factory negotiations, freight forwarding, and end-to-end Amazon ops including listings, PPC, A-to-Z claims, pricing, and inventory. Worked directly with clients on personal-care gloves (China sourcing) and toys (Latvia, Amazon launch).
Side projects
Independent ventures I run alongside client work: content sites, niche calculators, and marketplace experiments.
Niche calculator & content sites
A portfolio of niche websites including The Pet Calculator, Full Body Massage Chairs, Sports Hobby Box, Home Pole Dance, How Old Was I in GTA, Cycling Fly, and Pet Alert Local. Focused on calculator tools, affiliate content, and search traffic. (See the logo strip near the top of the page.)
Merch by Amazon
Custom t-shirt designs on Amazon Merch since 2017. Started designing myself, later commissioned designers as the catalog grew.
Hiring for global ops, sourcing, or e-commerce?
Based in Chiang Mai. Open to remote and international roles. Get in touch.