What is Amazon Brand Registry and How Does it Work?

Amazon Brand Registry is a program that allows brand owners greater control over their goods and trademarks on Amazon. It’s the most user-friendly and practical technique to safeguard your intellectual property on Amazon.

Those who register also get early access to resources including tools for preventing counterfeit sales, as well as methods for promoting their brand. It should be a must-have feature in any Amazon marketing plan for businesses.

What Are the Benefits of Joining Amazon’s Brand Registry?

Signing up in Amazon Brand Registry gives you access to a variety of tools that will assist you in developing and protecting your brand, resulting in a better client experience.

Moreover, here are the five most significant benefits you’ll be able to enjoy as an Amazon Brand Registry member:

1. Brand protection for a better result

When you create an Amazon Brand Registry account, you must answer a series of questions about your company. This information is then utilized to delete material that Amazon believes is incorrect or infringes on your intellectual property automatically.

A 99% reduction in alleged infringements is claimed by Amazon. According to the company, brands that join up report a 99% reduction in pirated goods.

2. Prevent the sale of counterfeit items.

You also gain access to Amazon’s two anti-counterfeiting initiatives when you join the Amazon Brand Registry: Transparency and Project Zero..

To prevent fraudulent sales, these use automated store scans and product serialization. There’s even a self-service tool that allows verified companies to remove counterfeit listings on their own.

3. Brand-building strategies are accessible.

You may also use the Amazon Brand Registry to help you develop your brand’s visibility. You’ll be able to use powerful resources like:

• Amazon Storefronts: This enables you to establish an Amazon-branded store where you may promote your items.
• Amazon A+ Content: To make their listings more visible, companies may use images, logos, and comparison charts in their product descriptions. Other sellers are limited to simple text only.
• Virtual bundles: Product bundles may be made up of as many as five ASINs to encourage customers to buy several items..
• Amazon Live: Brands may use live streams to promote their products and services by demonstrating them, providing FAQs, and giving instructions.

4. Sponsored Brand Ads Are Available to You

Sponsored Brand Ads on Amazon can help you raise brand recognition and exposure for your business while also promoting its items. These are far more in-depth than standard product advertising. They generally include a logo to your Amazon store, a unique headline, and a range of goods from your line.

5. Analyze your brand to ensure that it stays on track.

Once you are registered, You’ll be able to access brand metrics in your vendor account once you’ve upgraded to Seller account.

This gives you a better idea of how Amazon customers look for your brand and what they’re like, as well as their demographics and behavior. You can also explore comparable items, alternative purchases, product ratings and reviews, as well as suggestions for similar products based on your budget. Apart from that, you’ll find item comparison reports and alternate purchase reports so you can see how the competition is performing.

You may also utilize Amazon Attribution, which allows you to track and quantify the effect non-Amazon advertisements have on your sales.

How to Setup and Use a Growing Business?

As per Amazon, “To be eligible for Amazon Brand Registry, your brand must have an active registered trademark in each country where you wish to enroll or have a pending trademark application filed through Amazon IP Accelerator. The trademark for your brand must be in the form of a text-based mark (word mark) or an image-based mark with words, letters, or numbers (design mark).”

There may also be certain country-specific standards that you can learn about. Click here for details.

Once Amazon has acknowledged your brand registry application, your item will be linked to your account in a way that no one else’s is, and your brand will get an extra layer of security on Amazon.

Cost:

The actual registration procedure is free. Nevertheless, obtaining a copyright or trademark is not free. These expenses vary widely, depending on where you file and what type of protection you desire, but they are generally between $225 and $400. You may also need to budget for legal costs.

How to Get Brand Registry on Amazon

It’s quite simple to use the Brand Registry. The step is as follows:

STEP 1: Review Eligibility Requirements

Here’s what you’ll need to get started with Amazon brand registry;

• On your product packaging, an active registered trademark for your brand that is visible to the consumer
• The ability to prove your identity as the correct owner or approved representative for the trademark
• Amazon account

STEP 2: Log in

Amazon Brand Registry is the official way to get a trademark for your business. If you’ve met the requirements, you may now log into Amazon Brand Registry. You use your Vendor or Seller Central account username and password if you’re a Vendor or Seller already.

STEP 3: Your brand’s basic information

It’s as simple as to get started. Simply follow the on-screen instructions and enter the required information and you’ll be up and running in no time! Just make sure to check to see whether the data matches your Seller or Vendor Central profile. To confirm your phone number, call or text it after you’ve completed the basic details. Once you’ve finished/confirmed all of the information, click “Create Account.”

If you wish to enroll a new brand, You’ll be sent to the Amazon Brand Registry landing page. You may enroll many brands if you have them. Let’s get started by creating your brand. Click on “Enroll a New Brand”.

STEP 4: Confirm that the brand is eligible.

Amazon will first inquire whether your items and packing have a permanently attached brand name and logo. You won’t be accepted to the Brand Registry if the answer is no. You must have your brand name and logo on EITHER your product OR your packaging. You will be asked to submit pictures of your product or packaging with your trademark/logo on them in the next stage.

Next, it will want your brand name. Make sure the registered brand name you provided is correctly spelled and matches the spelling on your products, product pages, and trademark documents. In the next step, you will be asked to input your company’s branding into Trademark Information.

STEP 5: Trademark details

The Trademark type is the most important part of this. Make sure to include your trademark’s type, Mark Name, trademark serial number, and country of Trademark Office.

STEP 6: Additional business information

In this stage, you must also clarify whether you are a seller or a vendor. To explain further, a seller is someone who sells items directly to consumers via Amazon. If you’re selling on Amazon, use Seller Central. A vendor sells items to Amazon, and Amazon subsequently sells those same items to its customers (i.e., Amazon is a merchant of your products). If you’re a vendor, you’ll use Vendor Central on Amazon. Select the admin email on your account and then provide that information to the administrator for each seller or vendor account you have. The email must be identical to the admin email you use for your account. Finally, there will be a variety of questions regarding production, licensing, and distribution. After you’ve completed the form, send it to Amazon for approval.

STEP 7: Processing of your application

Once you’ve completed the brand registration process, Amazon will review it. It typically takes Amazon two weeks to respond to your application. Your status should now read “under review” when you log back into the Amazon Brand Registry site. Even though Amazon no longer requires you to include pictures of your items and packaging while completing registration, we recommend that you take photographs of your logo on your products and packaging and have them ready to send to Amazon.

STEP 8: Validation of your trademark

Amazon will send you an email once your application has been processed, informing you that the Law firm which filed your trademark has received a confirmation code.

You’ll need to obtain the confirmation code from the legal agency and return it to Amazon. When you complete the verification process, Amazon will send you an email confirming that your brand registration has been authorized and completed. This is a relatively simple procedure that should take no longer than three days.

After you’ve completed the registration process, you may start utilizing some of the new capabilities available to you. There are tabs for Enhanced Brand Content and Promotions under the advertising menu, where you can create your Sponsored Brand Ads.

When you’ve finished the brand registration process, you’ll want to be certain you know how to protect your trademarked goods on Amazon.