Amazon offers a variety of ways to research keywords. However, there are some methods that work better than others in order to get the most accurate results and this article is going to go over how you can get the best keyword research tips from Amazon themselves!
Understand What Buyers are Looking For On Amazon
It can be challenging to find the best keywords when you first start out, but it doesn’t have to be. You just need to know what works and what doesn’t. The keyword that show up in Amazon’s search bar is a good starting point.
You Can Use Multiple Keywords for Each Product
This is where the bulk of your Amazon keyword research will happen. You should never have one keyword for each product that you sell on Amazon. Instead, use as many keywords as you can without making it difficult for customers to find the product they want because there are two things to keep in mind:
First, remember to add synonyms for each keyword that you think your product might be relevant for. This will not only help customers to find your product, but it will also help your Amazon ranking and will ultimately lead to more sales on a regular basis.
Second, remember that synonyms can often be hard to come by as they are not always obvious so the best way to find them is to simply look for more common variations of your keywords. This can help you find hundreds if not thousands of relevant products that are selling well on Amazon right now and it can help you add new relevant items as well.
Don’t Forget About Product Category Keywords
This is one of the most important things that people tend to forget when they design their product listings in the beginning. Don’t forget to add keywords for your product categories because you want shoppers to be able to easily find your products no matter what category they are looking in – especially if you are selling a niche business that has very specific needs and requirements.
How Do You Find Good Alternatives to Your Current Keywords?
This process is relatively simple. All you have to do is look at your competitors’ keywords and see what you can learn from them – including the mistakes that they make as well. The most important thing for any business owner will be to do keyword research on a regular basis so that you can easily detect these common mistakes before it is too late.
A tool to help with this is Helium 10’s Cerebro Tool. Simply enter an ASIN and watch them do the magic.
Keyword Research Is a Process
As your business grows and changes over time, so will your keywords. It is important for you to recognize that keyword research on Amazon isn’t just about finding the right words to use in your product listings. Instead, it is something that should be done all of the time as part of your marketing efforts.
Keyword Research is Part of Your Business Strategy
When you are doing keyword research for your business , you are not only making sure that the products you have listed on Amazon are relevant, but you’re also ensuring that your site itself is as successful as it can possibly be. This will keep your customers coming back and it will make sure that you are getting a lot of repeat business.
There Are Always New Opportunities to Begin Keyword Research on Amazon
One of the biggest mistakes that many people make when they first get started with Amazon is believing that keyword research only happens right at the beginning of your company’s life cycle. This couldn’t be further from the truth and instead, keyword research is something that you should be doing as part of your business on a regular basis. This will ensure continuous success for all of your products.
Don’t Forget About Long Tail Keywords
Long tail keywords are extremely important for you to use in all of your product listings because they happen to be some of the most common phrases in existence today. These are words or short phrases that will represent a very specific need that customers have and it is why they always bring home excellent results for those who know how to use them correctly.
When you try to use keywords with certain limitations placed upon them in order to meet certain criteria or expectations, it can actually be counterproductive. Instead of using an extra long keyword phrase in your product listings, you should instead just use the term itself as many times as possible. This will help you get better results from Amazon and help to ensure that your products show up in more relevant search results – which is exactly what you want.
Check the Competition on Amazon Regularly
The last thing that you want to do is waste a lot of time creating product listings that don’t get very much traffic, even though they are likely ranked in the top positions on Amazon . This is why it is extremely important for you to check out the competition – including their rankings and how much traffic they are getting. Seeing what is already working will help you find your own niche in an increasingly crowded e-commerce world.
Don’t Just Use Keywords Because They Are Trending
Just because something has become popular on Amazon today doesn’t mean that it is something that you should necessarily be using. Instead, keyword research on Amazon means finding words and phrases that are relevant and current. If people are not searching for these things in large quantities at this very moment, then there is no reason for you to use them – even if they happen to be popular currently.
Keyword Research on Amazon Can Lead to New Product Ideas
There are times when you may find keywords that you feel like using for your products on Amazon, but they don’t necessarily have anything to do with the product itself. Instead, by using these new keywords you will likely be able to come up with completely different ideas that aren’t anything like what you had originally planned to do. This will lead to a lot of new opportunities for you and it can even keep your company’s development going strong for years into the future.
You Need Keywords for Your Product Titles
The title of your product is one of the most important factors that Amazon looks at when determining product rankings. This means that you will need to spend a lot of time and effort making sure that your main keyword is used in the title of your product or service as often as possible. There are even some cases when using your key phrase multiple times within a single title can be just what you need for Amazon’s algorithm to understand exactly what it is you are selling.
Keyword Research on Amazon Can Help Increase Organic Rankings
Even if you aren’t trying to rank well on Amazon, being smart about your keywords will help you succeed in the long run. People are always going to be searching for certain things on Amazon, and this means that if you know what they are then you can work with them as opposed to against them.
Keyword Research on Amazon Can Help You Attain a Higher BSR Ranking
Because of how important the Best Seller Ranking is, you need to make a point of focusing on your keywords when you are trying to improve your overall ranking. This will give you a good base of keywords that are pertinent to the product at hand and help ensure that you have something relevant to say in your listing – as opposed to just repeating the same thing for every title.
Keyword Research on Amazon Can Help You Find a Profitable, Unusual Niche
One of the best things about product research is that it can help you uncover really interesting niches that you may not have thought were profitable or even possible. If your keywords are specifically focused around very specific assumptions and predictions about what people want to see, then you can be sure that your product will sell.
Great Keywords Can Help You Improve Product Bullet Points
In a way, the bullet points are just another title for your product listing. If you want to have the best possible result, then it is important that you use quality keywords and phrases in the bullet points. These phrases should be directly related to your keywords, but also unique enough that they stand out from the crowd.
Keyword Research Can Help You Work on an Outline for Your Listing
Writing a great product listing can be hard, but it doesn’t hurt to have a solid outline to work from – especially when the outline is based on research. An outline will help you keep your listing on task, and that will make it easier to create a final product.
Keywords Can Help You Improve Your Conversion Rate
Once you know your keywords, it is much easier to make changes to your listing and product in order to increase your conversion rate. If you want to increase your sales, then having keywords can help you see what people are looking for so that you know how to present it to them.
Keywords can help you with a lot of different things when it comes to Amazon. Whether you are trying to rank better, find profitable and unusual niches, or just improve your conversion rate – keywords are the key. Take some time today to work on implementing these keyword research tips into your marketing strategy so that you’re ready for tomorrow!
I hope this article has helped in giving insight on how best use Amazon’s product ranking algorithms as well as what factors go into successful product titles. If all of this sounds overwhelming and confusing then feel free to reach out – I would be happy to help!