What Is The Best Way To Drive External Traffic To Your Amazon Listings?

Amazon is the largest retailer in the world, and it’s only getting bigger. This means that if you’re not selling your products on Amazon yet, you’re missing out on 44% of potential customers!

However, many people find themselves unable to compete with big brands or manufacturers who are already established on Amazon. Don’t let this discourage you though – even if you can’t sell your product as well as they do now, there are still plenty of ways to get external traffic from other websites onto your listing page and drive up sales!

If you’ve taken advantage of all the advertising offered by Amazon and feel as if there’s still room for more growth, it may be time to explore off-Amazon advertising.

TL;DR:

Here are some ideas for how to start your off-Amazon advertising efforts:

1. Offer a piece of creative content to an influencer in order for them to share on their IG account
2. Use customer testimonials. Again, solicit images from your previous customers that are using their products and set up a slide show to showcase these photos.
3. Use exclusive discounts in your ads.
4. Sometimes, you might want to advertise more than one product or service in an ad. The best way to do this is with a carousel advertisement, which allows viewers to scroll through images or videos.
5. Produce a video ad that features a customer who has used the product and was impressed with it.
6. Make sure to monitor your performance.

Why Should You Drive External Traffic to Amazon?

As the competition for traffic on Amazon continues to increase, sellers and brands need to find new ways of driving qualified leads. Currently, Amazon has incredibly powerful internal advertising solutions providing competitive advantage to sellers on their website – but missing out on sales by not advertising outside of these ads could be a bad idea.

Before you drive traffic to your Amazon listings, make sure they are properly optimized and have a decent conversion rate. Driving customers to a product with bad quality listing images, poorly written description and few or no reviews is not going to retain much of that customer’s business.

You should wait before sending external traffic to your website if you have not taken high-quality photos yet or if the product(s) are brand new.

Keep your competitors out of the way when you’re marketing on Amazon by driving customers to your products and/or brand rather than Amazon ads.

If you’re driving qualified traffic to your Amazon listing on a regular basis, then without question, sales will see an increase because of the increase in rank.

Amazon seems to favor listings that drive traffic from other sites to Amazon, as long as this traffic converts into sales. The benefit to this is an increased ranking in google search results for organic keywords.

Amazon’s Brand Registry program features the Amazon Attribution analytics tool, which provides brands with unique data about their brand from non-Amazon marketing channels.

A well optimised listing will include the following elements:

1. High-quality photos show what your Amazon products are
2. Search engine friendly copywriting to make your listings even more noticeable
3. Inform the potential customers about your products or services with informative bullets and a thorough description.
4. Over 10 reviews with a 4-star rating or higher.

Use Facebook Advertising

Nearly 1 in 5 consumers search for products on social media, so it’s an important channel to use. Facebook Advertising gives you the ability to reach your desired audience with more precision because of its targeting features and larger demographics.

The Facebook ad platform is also able to create Instagram ads that appear in a user’s feed. These ads can have a powerful impact on your Amazon FBA sales when done correctly.

Facebook ads on Amazon can seem to be, or are:

You might want to try different variations of Facebook ads, such as copy with images or videos, audiences targeted in the campaign, and advertisement types.

Send traffic to a landing page first. You can then show them the page that you want them to see.

Our preferred set up is to send traffic with Facebook ads or any external ad source to a landing page first, instead of sending it directly to our Amazon listing. By sending visitors to your website’s landing page before they proceed to your products, you better the chances that these visitors will make a purchase.

This accomplishes two key goals: first, you get the chance to “warm up” the visitors so they’re more likely to make a purchase. Additionally, this will pique their interest in your products – i.e., warm them up – so they’re in the mood for one.

Sure, driving traffic from Facebook ads to your Amazon listing might sound great. But sending “cold” traffic directly to your page most likely will hurt the conversion rate, so it’s best to pre-sell on a landing page instead.

Second, landing pages give you a big win by giving you the ability to collect valuable customer data: email addresses.

Rather than cluttering their inbox with spam, provide customers a way to filter out offers that are not relevant or interesting.

Marketing on Social Media

If you’re not on social media, you’re already behind the times. With a good strategy in place, you can help your brand grow by connecting with potential consumers through well-timed posts and sharing useful content.

If you’re marketing your brand on social media, take advantage of platforms to become the place where people go to get information about your brand, product or service.

For example, if you sell shoes on Amazon FBA, try posting pictures of the latest trends and offers. If done correctly, you can reach a wider audience than you would have otherwise reached through only Amazon advertising alone.

The most effective social media platform for driving traffic to your Amazon products is Instagram. Instagram ads generated the most revenue per click out of any other social channel for brands, including Facebook and Twitter.

Other successful social media platforms include Pinterest and Twitter .

When social media influencers who cover your niche are engaged, the popularity of their account can be used to attract traffic to the content you publish in your own channels. Working with influencers in your field will help you grow your social media following while also helping you sell more of your products.

Building your brand on TikTok can help generate significant revenue. One way to start getting results is by regularly engaging with followers and posting on the platform. But there’s no silver bullet for what causes a product to go viral and reach its full potential; it only takes luck sometimes!

Build an email list

Unfortunateley, Amazon does not provide customers’ emails to business owners. This means that ecommerce store owners needs to collect customer emails on their own if they want to take advantage of the power outstretched in this marketing tool.

Remarketing to former and potential customers with promotional messages and special deals is one of the many benefits of an email list.

Make sure that each time a customer adds their email address to your list they receive something in return – even if it is simply a newsletter with interesting articles and special offers.

You will need to integrate your landing page or email opt-in form (depending on which you chose) into your landing page design.

Building an email list will require some time and commitment on your part. If you run this idea effectively, though, it can generate significant revenue over time by bringing in repeat customers who trust what you’re offering and might even buy again.

Affillate Blog Niche Sites

Articles are one of the most effective ways to promote your product using content marketing , which is essentially advertising on a medium that people actually want to read. The articles you publish should be relevant, helpful and interesting to your target audience – namely the people who will become interested in buying your products.

Anyone who has content on the internet can make money through Amazon’s Associates Program. When a creator publishes blog posts about products they link to Amazon’s website where viewers can purchase items and earn affiliate grants for any purchases made.

Look for other blogs, YouTube accounts, and websites in your particular niche to request that they feature your product on their blog or video.

For example, if you sell coffee machines, search for “best coffee machines” on Google. You will find a list of informative blog articles for different machines currently out on the market.

If you can get guest bloggers or other media outlets to link to your listing, you will have a substantial source of traffic.

Ideas for External Amazon Adverts

Below are some ideas for how to start your off-Amazon advertising efforts:

1. Offer a piece of creative content to an influencer in order for them to share on their IG account
2. Use customer testimonials. Again, solicit images from your previous customers that are using their products and set up a slide show to showcase these photos.
3. Use exclusive discounts in your ads.
4. Sometimes, you might want to advertise more than one product or service in an ad. The best way to do this is with a carousel advertisement, which allows viewers to scroll through images or videos.
5. Produce a video ad that features a customer who has used the product and was impressed with it.

Make sure to monitor your performance

Make sure to use Amazon’s attribution tool when driving external traffic to your listings.

Attribution permits you to measure the success of your campaign by examining statistics such as the click-through rate, impressions, add-to-cart rate, and number of purchases attributed to each ad channel. You can view this information for external sources including Facebook, Google, Youtube, Instagram, Twitter.

Use the data to optimize your performance over time.

Conclusion

If you’re a business owner looking for ways to drive external traffic and sales on Amazon, this article includes the best tips for how to get started with your own off-Amazon advertising efforts. Keep track of any changes over time as well if you want to optimize your results! Which strategies have worked for you?